June 1, 2023

• By TA Team
• 0 Comments

The world has changed during the times of pandemic, so as the ideation and business development. The majority of the business is online today. Do you agree with what I’m trying to quote here? If yes, then you would certainly want to know the expanse of custom eCommerce website development for your online business. This rolls out to the Business, start-ups, and offline businesses who are wishing to migrate to online sales and business growth.

Recently a major chunk of businesses is moved towards eCommerce.Having said this, it creates a huge competition as well. Thus, any other eCommerce website won’t work for you. To stand out in this competition you need an all-inclusive, user-friendly, custom-made eCommerce website for your online business. What has changed in the eCommerce industry during lockdown is drastic. The visits to the brick-mortar shops are almost nil, hence the demand is scoring high for online stores. It comes with its own sweet challenge as well, due to the high rise in demand, the unstable traffic spikes, low scalability, disturbed supply chain, long loading time – issues like these are faced by online store owners.

So, what shall be done to have a consistent and robust online store that delivers the best results for your business? Let’s take a look at what makes a custom eCommerce website wonderfully efficient to make your business flourish. Below are listed factors that are crucial for a website to function properly – design, security, trust signals, online marketing, SEO and more.

Custom Design: Those who think that a website is just a bunch of blocks with images and text, then you are mistaken. Every section of the website requires a lot of design work, which will make it user friendly and attractive at the same time. Choosing proper fonts and colours, logs, pictures, offering easy navigation through the website, Call to action buttons, lead forms, payment or checkout integration, etc. everything counts in design. We at Tanish Analytics, have a dedicated and professional team who looks after custom eCommerce designs and create exceptional work.

Security: Online businesses are always prone to threats being available to the worldwide web. Here, only the secure ones stay for long. A reliable website has a chance to rank high as well. It includes a safety backup, for the times of any mishaps, or if something goes wrong, and then you have the SSL certificate which means that the data sent to the user by the website is encrypted and can be read-only by these two sides.

Trust signals: For a user, trust is an integral part for the online shopping experience. Therefore, ensuring trust signals implementation makes real users trust your website and they return over and over again. Ways to get a trusted site are to write a blog, register social media accounts, cooperate with other companies, receive various certificates, organize an easy payment gateway, etc.

SEO: It is an important part of your online store. To work on SEO tactics is not always easy and a bit complicated process, yet the core SEO factors are relatable like – clear product code, meta tags, meta descriptions, internal links, voice search, backlinking, local SEO, etc.

Online marketing: In the world of social media and digital media, online marketing for your online store becomes apparent. It should be efficiently organized to make a website perform well. This element is about various strategies to make as many people see your website as possible. It covers designing and refilling the about page correctly, organizing content charts, email marketing, social media and influencer marketing, etc.

Improves customer interaction: A good custom-designed eCommerce website will gather information, the buying preferences and other required data regarding each customer’s shopping experience. This way only the appropriate and suitable products and/or services will be offered. This impacts hugely on sales conversion.

Some common open-source custom eCommerce platforms on which our team has worked for our clients are – magneto, PrestaShop, Shopify and more. While choosing the website development service provider ensure that all the above points shall be discussed and taken care of well in advance. To make your life and business easy, we at Tanish Analytics offer you all under one umbrella. If you are ready to develop your custom eCommerce online store with us, then let’s connect.